Thursday, February 27, 2020

Student Anaylsis on FritoLay's Dips Essay Example | Topics and Well Written Essays - 1250 words

Student Anaylsis on FritoLay's Dips - Essay Example Frito-Lay's capacity to realize this strategic objective is predicated on the company's ability to accurately identify the relevant strategic issues, understand the challenges to the realization of this goal, and analyze and evaluate its position. This report shall do just that, concluding with a set of recommendations. Frito Dips has been a major player in the salty snacks market with 33% market share. It is North America's largest and most popular snack food manufacturer, and controls a good third of the salty-snack market. Its position in the dips market, however, is unstable. This is largely because of the reputation of its competitors, which include Borden and Kraft, not to mention several local companies who are also determinedly trying to capitalize on the popularity of cheese dips' market. The fact is that the reputation of both Borden and Kraft in the cheese dip market function as an immediate obstacle to Frito-Lay's capacity to realize its strategic objective vis--vis the cheese dips' market. Considering Frito-Lay's supremacy in the salty snacks market and its status as an untested brand in the cheese dips market, several questions impose themselves upon us. As the company has enjoyed a solid profitability base, the question that now arises is how to sustain profit levels in the dips category The major problem lies in how to develop Frito Lays dips and capitalize on the new shelf stable sour cream based dip to maintain the high growth rates the company has achieved in recent years. Would the best future strategy be to pursue an aggressive promotion in the market for the chip-dip category which appears to be reaching saturation levels or develop the vegetable-dip category, which requires the development of new modes of marketing and entry into a hitherto unfamiliar market Indeed, the question is whether or not entry into segments of the snack food market where Frito-Lay does not have the consumer-base its competitors do and which already appear to be highly saturated is w ise. If there are profits to be accrued and a market segment to be capitalized upon, should Frito-Lay, Inc. seek entry into the cheese or the vegetable dips' markets Answers shall be provided in the form of recommendations, following a critical evaluative analysis of the market and Frito-Lay's position therein. Analysis and evaluation: The popularity of dips in general, as accompaniments to snacks and vegetables has grown in recent years. The vast majority of sales, however, estimated at 80%, occur through supermarket outlets, in addition to which, 45% of available dips are of the shelf stable variety. Out of the total $650 million in annual sales for all types and kinds of dips, the latter accounts for $185 million. Two-thirds of the available dips are the prepared, ready-to-serve, variety while the remainder is comprised of different kinds of dip mixes to be prepared at home. Sour cream based dips are most popular, accounting for 50% of total sales. The popularity of Mexican foods

Tuesday, February 11, 2020

(the topic of your choice) Essay Example | Topics and Well Written Essays - 750 words

(the topic of your choice) - Essay Example This is a complex term which takes on a variety of implications, but can be most accurately understood as a story blending magical elements with an otherwise realistic narrative. Through an examination of Marquez’ ‘A Very Old Man with Enormous Wings,’ this essay contextualizes this understanding of magic realism. One recognizes that Marquez fuses magical and realistic elements into this text from the very opening sections. In this way, Marquez begins the narrative through a number of realistic descriptive patterns, before implementing a magical element in his description of the old man. In this way Marquez writes, â€Å"He had to go very close to see that it was an old man, a very old man, lying face down in the mud, who, in spite of his tremendous efforts, couldn't get up, impeded by his enormous wings† (Marquez). In this way, Marquez situates an element of magical realism at the story’s very core through the characterization of the titular characte r. A notable aspect of the old man is the way that the other characters interact with this man. Marquez indicates that at first they express astonishment at his condition, but then come to feel comfortable around him. Rather than simply recognizing the man as an individual with wings, they attempt to use their best worldly reasoning to make sense of the situation. As such, the man is determined to be an angel. It seems then that an aspect of magical realism is that the magical elements retain a slight dissonance from the realistic perspectives of the rest of the narrative. As the story progresses, Marquez seamlessly interweaves other magical realist elements into the plot. It is not long before a carnival emerges wherein on-lookers revel at the man. During this period, a man with bat wings flies overhead, but nobody pays attention to him because he does not have angel wings. Later in the story, a woman who has changed into a spider appears. Because of the tragic components of this w oman’s story, as well as her cheaper admission price, she quickly dwarfs the old man in terms of attention. In this instance, Marquez is making a further ironic statement on the nature of the magical elements; namely, it is the shock of the new that has intrigued the crowd, not so much the ‘magical’ component itself. Again, one witnesses that while the magic element is a major aspect of this literary technique, it is the realistic reaction to these magical elements which more fully encapsulates the use of magical realism as a literary technique. Another aspect of magical realism appears to be the gradual integration of the magical element into the real world. In terms of the old man, this is witnessed as he becomes accepted by Pelayo and Elisenda. This acceptance then is extended to the villagers, as they tire of his act. Finally, Marquez depicts the man as physiologically integrating into the fabric of human existence. Referring to the doctor’s perception of the man’s wings, Marquez writes, â€Å"They seemed so natural on that completely human organism that he couldn't understand why other men didn't have them too† (Marquez). In this section, Marquez additionally describes the old man in human terms, with the dragging of the wing’s potentially representing a metaphor of the old man’s life. While the angel flies away at the end, it seems that this can be a further metaphor on death. In conclusion, this essay has examined Gabriel Garcia Marquez ‘